Conservation logo

Conservation

Uploaded: 2013-08-11

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Type: Iconic Symbolic

Views: 591

Description:
Conservation International Since its founding in 1987, Conservation International has become one of the most influential environmental groups in the world, successfully protecting half a billion acres of wilderness. To broaden its appeal, CI redefined its mission in 2009, focusing on humankind’s reliance on nature. The organization came to Chermayeff & Geismar & Haviv for a mark that would match its new message. A simple blue circle underlined with green symbolizes our blue planet—emphasized, supported, and sustained—as well as a unique human form.

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